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@Harriet - thank you for drawing out the essence of the position. There is one danger with it - that to become overwhelmed with sensory information. Maybe I'll tackle that in a subsequent post.

@Hadley - you come with a recognizable brand in your URL, a company that gets communications and relationships. That's already a tremendous advantage, to be learning with the best.

I really enjoyed reading this post. Although, it is a hypothetical position, I think there is much truth to it.

PR has and continues to change. Fortunately, with the new industry trends and the rise of social media we are able to discern what traits are necessary in a PR professional. The world of serial push messaging is over. Strategy and engagement will continue to be the more effective path.

Thanks again, I think many companies stand to benefit from this information.

You nailed the core competencies that are essential for today's PR practitioners. I especially like your bullet on the "ability to think connectively, create context and listen for the details." That's critically important in today's burgeoning media environment.

Yes, there will continue to be raging debates about whether marketing or PR should lead social media and what the role of PR should be in the communication mix, but one thing is clear: if you can't connect the dots, create context and listen for the right clues, then you shouldn't have any role in the strategic communication process.

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