« Approval Ratings and Influence | Main | Making Someone's Life Better »

Comments

Valeria,

The SMR is such a powerful tool, especially when compared to an old-school press release.

The interactive elements make it easier for the viewer to get a better "taste" of what's really happening.

As for other elements to add value...a chat feature may be helpful as well.

SMR's have helped create additional interactions - I'm definitely a fan.

Here's our example of the SM Newsroom: http://www.pitchengine.com/newsroom.php?id=269

@Valeria - I like the way you put that, more spontaneous. It's a question that's starting to pop up for PR and marketing folks who are getting involved in more digital storytelling: do we go for sophisticated or should we do the YouTube look and feel? You might be interested in my recent blog post on this topic as well.

@Jonathan - thank you for stopping by. Funny thing is that I wrote about Microsoft in my subsequent post.

@Harriet - I'm thinking that the less produced, more spontaneous kinds of videos today work better vs. the TV perfect make-up ones. That's probably why more and more people flock to YouTube to find something interesting to learn. I do like the TED talks as well.

The comments to this entry are closed.

Subscribe


Search Content


As seen on

Social

Advisory Boards


Marketing that makes business sense


Conversations


Book Reviews


  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.