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Right on about companies only concern being the bottom line and how the tight fist strategy is backfiring. The big guys are no different from the little guys in respect to how the laws of abundance works. If they keep focusing only on how to get money out of the consumers pocket and into theirs, they will eventually reap exactly what they sow. A little gift goes a long way in my books and will keep me as a customer.

Reverse criminality would be a great trend...

What a novel idea. Putting value into the hands of your customers. Isn't that what businesses should have been doing this whole time? The thing I loved about put-pocketing, was that there was no expectation of getting paid for adding value, it was just adding value to people's lives for the sake of adding value.

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