[put pocket video, running time 2:51]
Yesterday, after my run at the park I was listening to NPR and came across a piece of interesting news. TalkTalk launched what they call PutPocketing - the art of
putting money INTO people's pockets without them realizing, using real
ex-pickpockets. Which is something that might make a few individuals uneasy, but that definitely makes people talk.
I like the idea of turning a skill used for personal gain into collective benefit. Just like the hacks who decide to work with the good guys to help hold the world wide web together.
Which is a hard lesson to take for businesses used to thinking in term of profit and bottom line - and the more they tighten their first around that, the more both will be elusive. The truth is that your customers don't care about your strategy. As Monica Harrington noted [hat tip Kris Hoet]:
Today, consumers have become customers - each with a unique relationship with your product or service. And they don't go for pickpocketing, but might for put-pocketing if what you put in their hands has value to them. Think about it, you probably didn't cut that expense of a company and service that made your life better, did you?
Today at Fast Company expert blog we talk about failure as a necessary ingredient for innovation.