« HootSuite Intelligence on Twitter Micro Interactions | Main | Give Yourself a Deadline »


TrackBack URL for this entry:

Listed below are links to weblogs that reference PR2.0: Community Expectations and Business Behavior:

» Thoughts, Clarified from Taylor Davidson
Stringing together recent posts on conscious thought, developing metrics and measuring value; nothing new, but worth the review. Staring Down The Barrel of Humanity, London, England Stringing together recent posts and comments A kickstart to a... [Read More]


Interestingly, a crucial difference between thin and thick value is not outcomes, but processes. Processes that focus on allocating rather than creating, companies that expend resources to extract value rather than create value, timeframes that focus on the short-term and neglect the long-term, accounting methods that undercount costs and overestimate benefits, efforts at local maximization that result in global minimization.

What's PR's role in that? By taking a holistic view, by giving more information, by helping people understand the full societal costs and benefits of their individual decisions, by educating and illuminating rather than obscuring, by adding context to content. For a start...

The comments to this entry are closed.


Enter your email address:

Delivered by FeedBurner

Search Content

Advisory Boards

As seen on


Marketing that makes business sense


Book Reviews

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni

  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2015 Valeria Maltoni.