Conversation Agent - Valeria Maltoni - PR2.0: Community Expectations and Business Behavior

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Interestingly, a crucial difference between thin and thick value is not outcomes, but processes. Processes that focus on allocating rather than creating, companies that expend resources to extract value rather than create value, timeframes that focus on the short-term and neglect the long-term, accounting methods that undercount costs and overestimate benefits, efforts at local maximization that result in global minimization.

What's PR's role in that? By taking a holistic view, by giving more information, by helping people understand the full societal costs and benefits of their individual decisions, by educating and illuminating rather than obscuring, by adding context to content. For a start...

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Conversation Agent

  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


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