Top Ten Reason Why we Need Another SxSW Panel on Social Media

SxSw Top Ten List @Conversation Age

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Description: Advertising is good at creative, public relations is good at relationships and marketing is good at sales. Hear representatives from each of these three worlds discuss how working together can yield much better social media campaigns than any one can accomplish on its own.

Will address: How different functions *can* overcome parochial interests to create awesome campaigns, why you need the skill sets of all three disciplines to succeed, and the downsides of using just one of the skill sets.

Typical questions we get:

• Do people want to be entertained, form relationships or just get stuff done online? [hint, learn how to tell which one]

• How do you know when a sale is made based on a social networking campaign? [hint, know what to measure]

• How can you form community when the goal is to sell? [hint, marketing and PR are every bit as powerful as trusted peers]

• Where can you find a blended team to work on campaigns? [hint, employees talk, educate them and include them in the conversation]

• Why is public relations boring, advertising is arrogant and marketing is boorish? [hint, they BEG, BUY, and BUG for your attention - with social media, you EARN it]

• What are the principles one needs to keep in mind when creating an online campaign? [hint, it's about learning to use unbundled content]

You can find the panel here. As usual, I encourage those who want to tell me I suck, to be specific and concrete with details of how many ways I do so I can help more individuals and teams succeed. Grazie.

Comments

[Jeff Hurt]

Ok, I'm a sucker for great eye candy PPTs that have an interesting message. Very well done. And the ability to see an Italian, a French man, and a Texan in a social media smack down is worth it anytime. That's a powerhouse line up worth my attention and time. Plus as transplanted Texan, you'll be in my capital so I hope to finally see all three of you in action!

[Brian Driggs]

Nice slide show. Short, to the point, images that connect with the message. There's symbolism there and it works. Nothing worse than a member of the management club reading page after page out of the report in front of you as it goes across the screen with letterhead slides...

Wish I could make it out. One of these years, I know I'll have to. I'm not familiar with the third name on the panel, but considering I'm already reading yours and Olivier's sites daily, I'm sure that will be a third staple.

[Rich Becker]

Why I am not surprised to see you share my mantra that social media deserves integrated communication, with varying skill sets?

I think would make a great panel; especially as it would present material that reminds people that there is little ownership in a space that allows for a certain surrender of control.

All my best,
Rich

[Valeria Maltoni]

@Jeff - thank you for leaving a comment at the panel picker as well. We're visual creatures, and a picture can really light up our imagination.

@Brian - you caught me. It was organized to be a neatly packaged, integrated message. Kami has been a long time friend. We met in person a few years aback when she attended a PR conference in Philadelphia and we've been in touch since.

@Rich - it is also something that needs to be integrated throughout the organization. The business is very much part of it.