Description: Advertising is good at creative, public relations is good at relationships and marketing is good at sales. Hear representatives from each of these three worlds discuss how working together can yield much better social media campaigns than any one can accomplish on its own.
Will address: How different functions *can* overcome parochial interests to create awesome campaigns, why you need the skill sets of all three disciplines to succeed, and the downsides of using just one of the skill sets.
Typical questions we get:
- Do people want to be entertained, form relationships or just get stuff done online? [hint, learn how to tell which one]
- How do you know when a sale is made based on a social networking campaign? [hint, know what to measure]
- How can you form community when the goal is to sell? [hint, marketing and PR are every bit as powerful as trusted peers]
- Where can you find a blended team to work on campaigns? [hint, employees talk, educate them and include them in the conversation]
- Why is public relations boring, advertising is arrogant and marketing is boorish? [hint, they BEG, BUY, and BUG for your attention - with social media, you EARN it]
- What are the principles one needs to keep in mind when creating an online campaign? [hint, it's about learning to use unbundled content]
You can find the panel here. As usual, I encourage those who want to tell me I suck, to be specific and concrete with details of how many ways I do so I can help more individuals and teams succeed. Grazie.