This is what gets most people stumped - "but I have nothing to write about," they tell me. Jason Falls reminds us that good communications starts with a plan that has goals and objectives, a solid strategy an an execution on top of that. Seth reminds us of something else though, which is where it all starts. With the right attitude and approach.
Not long ago I gave you 50 content ideas that create buzz, and 100 thoughts on marketing - they were by far the most stolen popular posts here. Why? Because after all that, after talking about asking the right questions there is still a need to know how to go from start to success.
Dealing with attitude and approach
- be passionate about doing it
- write what you're passionate about
- stick to what you know - and ask what you want to learn
- think connections of ideas and concepts
- think people - who are you talking with? [be very specific]
- create context by telling your story
- connect people
- honor your community
- respect your readers' time - it's about them
- help them get something done
- be open [vulnerable works, too]
- make more of what you know, don't take yourself for granted
You get the idea. If you're excited about making a start, then you know how to deal with the business goals and can get on board on a content strategy. You're not convinced?
Think about the self talk: "I have no time," "there's nothing to write about," "how am I going to keep up with it?" Starting with the plan is easy, sticking with it has everything to do with attitude and approach. You can change both, it's up to you.
How do you develop a blog content strategy?
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