« Jonathan Bailey, Plagiarism Today | Main | How do You Look Naked? »


TrackBack URL for this entry:

Listed below are links to weblogs that reference Is Your Business Behaving Like a Non Profit?:


Great post, Valeria. BTW, we have a mutual friend (mine from college days)-- TL Hill.

I invite you and the Conversation Agent community to spot the best nonprofit tagline and vote in the 2009 Nonprofit Tagline Awards. http://is.gd/2NQx7

Voters will get a sense of what does and doesn't work in nonprofit messaging, and can register for a free copy of the 2009 Getting Attention Nonprofit Tagline Report, due late fall.

Vote here http://is.gd/2NQx7

Hey Valeria, Seth has a great post on Non Profits here http://sethgodin.typepad.com/seths_blog/2009/09/the-problem-with-non.html

Free means you probably didn't realise what you traded to get what you thought was free. A $ can be the least valuable asset you recieve in a trade.

In business we are always trading more than $. The paradox is that in some parts of a business model it can be more cost effective for a business to go "free" that demand a $.

In my view, free is a myth. A simplification or misunderstanding of the complex dynamics of a sustainable business model.

The comments to this entry are closed.


Enter your email address:

Delivered by FeedBurner

Search Content

Advisory Boards

As seen on


Marketing that makes business sense


Book Reviews

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni

  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2015 Valeria Maltoni.