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Great post, Valeria. BTW, we have a mutual friend (mine from college days)-- TL Hill.

I invite you and the Conversation Agent community to spot the best nonprofit tagline and vote in the 2009 Nonprofit Tagline Awards. http://is.gd/2NQx7

Voters will get a sense of what does and doesn't work in nonprofit messaging, and can register for a free copy of the 2009 Getting Attention Nonprofit Tagline Report, due late fall.

Vote here http://is.gd/2NQx7

Hey Valeria, Seth has a great post on Non Profits here http://sethgodin.typepad.com/seths_blog/2009/09/the-problem-with-non.html

Free means you probably didn't realise what you traded to get what you thought was free. A $ can be the least valuable asset you recieve in a trade.

In business we are always trading more than $. The paradox is that in some parts of a business model it can be more cost effective for a business to go "free" that demand a $.

In my view, free is a myth. A simplification or misunderstanding of the complex dynamics of a sustainable business model.

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