One week ago in our hour-long chat on Twitter #kaizenblog we discussed creating buzz for a good cause. Many of us have been involved with non profits at est once in our careers - either as volunteers, employees, or as contributing members in some capacity.
Knowing what we know about the humanness that can be transmitted in social media communications and interactions, it would seem that a good cause would be a perfect fit for them. The ability to help spread information in the interactive space is unmatched in other media.
How can we teach more organizations that support good causes create buzz?
We posed three questions:
- how can non profits simplify their message to make it easier for people to spread it?
- does an alliance with a known brand help get the word out?
- how do you help the community build buzz for a good cause?
The ideas we shared seemed to apply to business as well, so I thought I would bridge to this week's chat by highlighting how and why.
Simplify the message
Use a slogan, a tagline, a 6-8 words that speak to what the organization helps do - change, improve, support, solve. Some verbs are stronger than others, so your would need to figure that in your execution. A couple of people suggested you should try to tweet it to check on length.
Bottom line: make it sharable.
Hint: the more it's about the action/result, the more memorable.
We brought up name brands, but overall we do know that businesses have a more powerful market position when they build channels and partnerships. It turns out that if you're good at what you do and can find someone equally good at what they do - and that is complementary to yours - you can both benefit.
Bottom line: collaboration and co-opetion work.
Hint: find the core of what you do, and partner with someone who found theirs and is a good fit.
Join/embrace your community
This is harder because many businesses don't see it that way - even non profits. Their employees and volunteers are their first community. Does your organization embrace it? You already have evangelists right there, showing up every day to help you build something. Do you join them?
Bottom line: see existing human networks
Hint: it's alright if you're not driving the bus all the time, did you look the people on it with you in the eyes?
Non profits need more help understanding how to behave like businesses. I'm thinking that businesses need help understanding how not to behave like non profits. Today at 12 EST on Twitter, we will discuss how for business "free" is a feature, and not a benefit in social media.
Free is designed to get people into the conversation, yet if the conversation is about your product and service and not about their problem and need, it remains a feature and never becomes a benefit. In Italian, free translates to gratis from Lat. variation of gratiis, out of kindness, orig. ablative plural of gratia, which means favor).
We will pose three main questions:
- why is the "free" price tag deceiving?
- when does free provide a collective opportunity?
- how can marketing add value to people's lives?
Don't miss the chat #kaizenblog, 12 EST on Twitter today.