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Having grown up doing gymnastics, I can relate. Good analogy. THanks. We lived in a "formula" world and lost the "make it your own" along the way. Time to get back to relationships through communication instead of just going through a checklist of items we need to do in order to succeed. True heart of relationship marketing is to do just that communicate. Again, cool post.

Yet we keep falling back on the crutches of step-by-step recipes. Probably because they are reassuring, they promise that if you follow the procedure you will do well, and if you don't, it the procedure's fault.

I love the analogy of rhythmic gymnastics. It gave me a clear understanding of the available tools and how they can enhance our communication efforts. Communication is definitely an art form, which means creativity is essential. Exhibiting an environment conducive to creative and powerful communication is much more important than following step-by-step procedures to "reach maximum amount of potential clients." Real and creative communication eventually leads to loyal followers, who thirst for more. Thanks Valeria!

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