Conversation Agent - Valeria Maltoni - Forget Competitors: in B2B Content Strategy, Context Matters

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I am still amazed at the amount of smaller businesses who refuse to grab on to the notion that sharing their knowledge will not hurt their business.

They are still frozen on the concept of blogs and how they are time consuming and could potentially hurt their business.

Sharing knowledge related to your center of influence is indeed powerful and beneficial.

These are great tips to share with our clients. Thank you.


There certainly is more room for B2B companies. If anything, they tend to attract a stronger, more loyal following of readers, which creates an ideal opportunity for branding, positioning, reinforcing media, etc. It allows the company to live within its environment as opposed to attempting to live independently from everything.

Great conversation starter here.

All my best,

Well timed post, Valeria. You always seem to oinpoint an idea that I'm puzzling over and help to add clarity.

I think that B2B companies sometimes struggle with social media because they believe it belongs to the realm of consumer products. Or, sometimes, they want to restrict it to a CRM mechanism. Honestly, it feels like context is a "bridge too far."

That being said, I sense gthering acceptance around content. But we may have to wait awhile for a truly great case study illustrating context?

Elizabeth Sosnow

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