This week, the FTC attempted to soften the impact of their recent ruling extending Fairness in Advertising practices to blogger and celebrity product endorsements.
To help dispel some of the confusion surrounding what should be disclaimed, I've rounded up* some examples from several of the web's best-known and most successful bloggers. I hope they're helpful to you.
5. FROM SETH GODIN: In the interest of full disclosure, today's post is brought to you by the No Hair Club for Men.
4. FROM JOHN CHOW: How am I supposed to disclaim content here? EVERYTHING is an ad. My head is going to explode.
3. FROM LOREN FELDMAN: I kind of hate to admit this, but the new FTC disclosure rules require me to say that the Shel puppet is actually brought to you by Shel Israel, and it's working out pretty good for him. Oy!
2. FROM ROBERT SCOBLE: For the millionth time, I don't work for Friendfeed. Swear to God. I wish I could create that much buzz for Rackspace. Maybe Facebook would buy us, too.
1. FROM VALERIA MALTONI: The new FTC regulations require me to reveal my sponsors. That's YOU. Thank you for reading Conversation Agent - and have a great Friday!
* DISCLAIMER: Actually, I made these up, except for the last one. It's a joke! Smile - the weekend is here.
[image of Number 5! courtesy of Red Mozzie]