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Valeria,
After reading your post,I pull four letters out of the words: Public Relations.
R E A L...
Real work and commitment, that leads to a great product that real people will love.
Real human connections that support lasting relationships and trust in those who might share your product with others.
Real passion for the product, so that you have the desire to execute in the best possible ways.
It is a real person that we want to touch with our message, and that real person will eventual measure our words by the performance of the product that we share with them.

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