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Passion isn't something that you instill in someone, but it IS something you can inspire in someone! Great post!

Fantastic interview, Valeria - Ed is one of the smartest and most emerging media-savvy guys around (not to mention a brilliant PR and comms guy). No wonder Mullen is such a creative agency - I don't think there are any duds there whatsoever.

Takeaway: "Passion. You can’t tell anyone what to do; you have to get them excited. Show them the possibilities. Make them feel part of something new and excited. That’s what I try and do, leading by example. Although I'm not opposed to using a little bit of fear, too, by reminding people that they’ll become obsolete if they don’t get with it."

Brilliant.

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