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This is just spot on. Of particular note is the need for consistency and validation to close the loop from consideration to purchase. Find it interesting that we always seem to be on the same wavelength on subjects that need airing. Wrote an article on this same subject recently. You can read it here: http://www.wheatleytimmons.com/pages/a_better_brand_orchestra_builds_your_sales/118.php

This is one of the best posts I've read all year, Valeria. Your mapping of tactics to each phase is right on, and easy to understand. Analyst firms charge good money for these kinds of insights! I'll be sharing this widely.

great work...agree with a lot of your points. would love to see an even more in-depth assessment (in your "free time" I'm sure lol). Have a great day! :)

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