Conversation Agent - Valeria Maltoni - Are Twitter Lists a New MSM-Type Content Channel?

« Is Your Conversation About Scarcity or Abundance? | Main | 21 Secrets Your Customer Service Reps Would Never Share (until now) »


Twitter has had content distribution (as opposed to chatter) since the very beginning. The list feature now offers users a way to organize that by topic.

It can take a lot of time to create a list with everyone on it that you want, though. It would be great if Twitter would let you sort your following alphabetically.

I'm glad the post made you think about implications of lists vis-a-vis new ways of organizing information and resources for greater transparency. In the past, some of these news organizations would keep sources hidden - they still resist linking outside their own stories online. This is a first step.

A list could be a signal that the organization intends to be helpful to customers - and the industry - in a specific field. Imagine hosting a topic and becoming the company that gathers resources about "x" - that is marketing by context building.

Thank you for extending the thought.

Valeria, there has been A LOT of debate on this on Twitter (as I'm sure you know). I'm of the belief that creating lists are a colossal waste of time (so much so that @julito77 created a "Grump" list and put me on it for saying so). I can't see the return on the time you'll invest to create lists...unless you're new to Twitter and start them now.

BUT, the point you make about them being themed content distribution is very interesting. Especially for the more traditional media outlets. But as the PR industry changes and we begin helping our clients create content to go directly to their audiences, your point is well taken.

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.