Twitter is evolving from simple chatter to themed content distribution. The jump was made with the roll out of a new feature - Twitter lists. News media organizations have been fairly fast to utilize this feature. Most notably, the New York Times dedicates a screen on thier site to lists [hat tip Zee]:
The Huffington Post seems pretty well on top of the content it covers with its lists. Other news businesses have started their own lists as well. Among them:
- CNN - not as comprehensive as I would have thought, but they have many Twitter streams
- NBC news - it's a bit meager, with only two lists
- Wall Street Journal - validates its paid premium content brand
- The Economist - plenty of room for content with international flavor
- Time magazine - a good start and an opportunity to truly provide a curated media experience
- BBC - it's very intriguing that they would begin with just BBC channels
- npr news - a bit broader than just npr people
- Newsweek - not impressive given the magnitude of their follower count
- USAToday - they use lists to group resources of important conversations happening right now
- The Washington Post - one list
- The LA Times - excellent example of making useful lists and following user lists, highest so far
- Financial Times - plenty of room for a mor creative use of financial content curation
- The San Francisco Chronicle - demonstrates what's important to readers
- Slate - focused on its own staff
- Wired - ditto, about the magazine and staff
- Fast Company - I was expecting a little better from this magazine, but lists are still so new
- Inc. magazine - ditto, seems to be about itself
- Atlantic Online - good use of thematic content
- Mashable - not surpising that they would display a nice variety
- TechCrunch - signal what's hot so far
- Ars Technica - one so far
There's plenty of opportunity for two publications I track, Business Week and the Philadelphia Inquirer, to create lists, yet. Check out your favorite magazine, local newspaper or news company and see what lists they track, if any. That could be a good indication of direction - and brand.
I do believe in the link economy and, with lists, Twitter has inaugurated a whole new way for all of us, not just news organizations, to create thematic content channels. I'm with Andy Carvin, lists are worth exploring more. Plus, you can use a handy List Widget to make the content portable. Did you make any lists, yet? Have they been useful to you?
You can find my lists here.
© 2006-2009 Valeria Maltoni. All rights reserved.