Conversation Agent - Valeria Maltoni - Avinash Kaushik, Web Analytics 2.0

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@David - simplifying complexity gives more people the one single unit of inspiration/learning they can use to in turn create what they will. It's an amazing enabler. And it's a gift!

@Carolyn Ann - so glad you had the chance to be inspired with this conversation. I'm a Liberal Arts major, I love words and language. When reading his work I feel I can put it into practice. It's exciting. Once I worked with a mathematician, the real deal. There's a huge difference between knowing mathematics and thinking mathematics. Wow. I think Avinash thinks analytics.

I really enjoyed your posting. It is great to see that view on social media. I work with a company that automates all of your social media, and it is so important to know what you are doing out there. Kudos to you!

"Uncomplexify"... [sic] I like that! :-)

What a lovely interview, Valeria. :-) I think it all gets back to the idea that all successful, but complex, products are based on successful, but simple, products. Like I always say: if you need to introduce complexity to explain how things work, you either don't understand what you're describing, or it's basically too complex, anyway.And needs simplifying. (Uncomplexifying? :-) )

I like Mr Kaushik's take on quantitative analysis - measuring clicks, etc, removes any need to develop a "feel" for the data. But when you understand the data in a more intuitive (?) way, it can tell you so much more. (I used to do something like that with network statistics. They could tell me more, over time, than any single, instantaneous measure ever could. It was, I remember, a frequent cause of "debate" with coworkers who relied on the quantitative numbers!)

I'll be on the lookout for Mr Kaushik's book, and am looking forward to reading his blog.

Thanks! Reading this cheered me up! :-)
Carolyn Ann

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