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Connecting with someone needs to be genuine and authentic. It must not be done under the guise of an ulterior motive (i.e. because you need something from the other person).

Those who connect with others in order to have rich conversations and spread new ideas achieve the greatest gain. Their connections push them and the community, as a whole, forward.

@Rick - as I said in the post, it's what we do with relationships that matters.

@Rich - that's exactly what we're doing ;)

@Ryan - we'll be talking more about connections tomorrow. For now, I'll say that there is a way to scale. Process is very important for social media because that's where measurement is.

@Danny - thank you. Beautiful contribution.

A connection is knowing someone will have your back regardless.

A connection is seeing your goals come to fruition through others because they believe in you, and your belief in them.

A connection is seeing through the hyperbole and making that touch point, physical or otherwise, that just continues to build.

A connection is the words that don't need to be said because the thought has already been shared.

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