It used to mean that you knew all the boys at the cricket club. Then it meant that all the people in the industry knew about you. Now it means that with a couple of tools, a bit of work, and a willingness to be open and giving, you can potentially reach anyone who has that same access.
But are you connected?
Reach doesn't mean connection
Reach is to conversation like connection is to conversion. It's a good start, but you're not there quite yet. While there's value in the journey, the money is on the actual spark that prompts the action. I know many use the terms interchangeably - I wanted to reach out meaning they want to connect.
It's the new terminology for an age old repositioning of desired outcome - I'd like to be connected with you.
Being connected is a process
It can start with your online presence - that of your business. If you remember, a couple of weeks ago, I introduced this diagram. It's time to take a close look at its components not just for your Web site, but for the sum total of your online presence, and define what they mean and how they intersect in execution.
As we prepare to discuss that, I wanted to run a very informal poll by you on what being connected means to you. What does it mean and how do you know you achieved success? If the answer is "I don't know, but here's what I want to know", that works well with this conversation, so chime in.
3 things I know about connection
- It's on demand
- It comes from engagement
- It prompts us to action
© 2006-2009 Valeria Maltoni. All rights reserved.