Conversation Agent - Valeria Maltoni - Developing a B2B Content Strategy: Start with Who

« Twitter, Customer Service, and Good Brand Management | Main | Avinash Kaushik, Web Analytics 2.0 »


I think this is great, but what about those of us trying to evangelize this message? What does it take to convince a company to adopt a policy like this and how do they get started if they don't have the framework?

I think the person that figures this out might just be a modern day messiah.


I really like your model for this, especially marketer as internal communications facilitator.

They are in the best position to help craft and guide the participation of people within different business disciplines.

Thanks for the insight!


The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.