Conversation Agent - Valeria Maltoni - Developing a B2B Content Strategy: Start with Who

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I think this is great, but what about those of us trying to evangelize this message? What does it take to convince a company to adopt a policy like this and how do they get started if they don't have the framework?

I think the person that figures this out might just be a modern day messiah.


I really like your model for this, especially marketer as internal communications facilitator.

They are in the best position to help craft and guide the participation of people within different business disciplines.

Thanks for the insight!


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