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@John, your concerns about regulatory issues are well-founded. That said, one of the biggest challenges today for companies, especially the larger ones, is the lack of consistency in how those key messages are communicated.

@ Valeria, you've touched a real hot-button issue for companies in how they silo critical communication functions. The lack of integration of marketing, PR, IR, AR, sales and now of course social media creates an environment that's just ripe for inconsistency and lack of alignment around key ideas and important storylines. Or, just as unfortunate, it leads to missed opportunities. Great post, thank you.

I'd love to hear your views on the mechanics merging the somewhat contradictory things. While you do have conversation and communication with investors, customers, media, employees, prospective employees, management, channel partners and so on.

At least two of the groups (investors and potential employees) create regulatory concerns and require particular kinds of discipline.

The devil is in the details on this issue. While comms and community are merging, figuring out how to maintain message integrity and targeting remains a big concern.

That was indeed a great movie and I really like how that connection was made to how we need to think about engaging with people differently. Social media isn't social if it's not connected to the other facets of your service.

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