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@Ed - the whole organization is now responsible. It was before, mind you, just not to the degree to which it is obvious today. Now the organization can ask and see if those departments are coming through. Accountability is good for everyone.

@Gianandrea - it sounds like you might want to give them a call, then.

I see a strong integration between the monitoring analysis we perform and this service.
And I agree with Ed point: it makes areas of a company that don't traditionally need to think of these things start to make the change to thinking about the "subjective" image of how their department represents the company as a whole.

I think that data like this illustrates the trend towards all "customer facing" areas becoming part of the reputation process - not just PR/Marketing/Sales - moving to less centralized control of a company's image.

While the data may not be "objective" it makes areas of a company that don't traditionally need to think of these things (and are usually the ones that focus on "objective" data) start to make the change to thinking about the "subjective" image of how their department represents the company as a whole.

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