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Great post. I would put a vote in to add Seth Godin's Tribes to that list at the end of your Slideshare deck. Not a real practical book but has a great philosophy behind it.

Valeria,
As usual, another sharp preso deck by you. Concise but also plenty of incisive info.

Hard to pick a favorite, though think slide 6 is really essential -- the ecosystem...to understand the different platforms, how to best use and as you so often emphasize, engage.

Personally, I find having a blog a way to do just that -- put my ideas out and then see what others think and how they may add their own thoughts. Amplification via social media enables me to have a much broader reach and as such the variety of conversation is all the richer. I find this a most enjoyable aspect. Sometimes the conversation comes direct in comments or via Twitter, as well as down the road, offline. A tasty mixer,for sure. And yes to vodka martini (am partial to either Chopin or Grey Goose;)

Now, re the last slide, can we expect to see a cover by you any time soon?

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