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I've just started reading "Friends With Benefits" by Darren Barefoot and Julie Szabo:

http://www.amazon.ca/Friends-Benefits-Social-Marketing-Handbook/dp/1593271999 (not affiliate link)

Not sure how it will pan out and who the target audience will really be, as it's early days, but the pedigree of the authors intrigue.

Have a very Merry Christmas and Happy New Year, Valeria - see you on the other side! :)

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