Conversation Agent - Valeria Maltoni - Inch by Inch: a Lesson in Branding

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Thanks Valeria for a kick in the butt. You made a couple points that really struck me.

Why would I think that after pouring myself into writing an article that a simple tweet or two would be enough to spark conversation? I mean, I know I write decent content, but seriously...I know better. Social media is not just about broadcasting a most recent post, but engaging followers in the reasons behind the post, drawing them into the conversation.

The other point that I love/hate is using that mediocre I-want-to-please-everyone tone rather than the opinionated snarky self that I can be. I'm always up for a good long as I win. ;-)

Thanks, again. Time to get to work.

Always such a good reminder, and well put. Thanks. (Was it Seth Godin that said "drip, drip, drip?")

Great post and fantastic use of the clip from "Any Given Sunday." This is one of my favorite scenes from the movie.

You make many strong points throughout the article. I am struck by your passion for the need to let one's content live and breathe throughout the community. A publisher must give content legs. Content must be give the opportunity to etend its reach, even in ways that the publisher may never have considered.

Once a piece of content is published online, it is no longer the sole possession of the publisher. It is a living entity whose survival and growth is dependant upon the nuturing it receives from others. In relinquishing control of one's content and ideas, the community is empowered to become an active part of its future.

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Conversation Agent

  • Since 2006, Conversation Agent focuses on the impact of technology in business, culture, and human behavior. At Conversation Agent LLC, I help organizations and brands develop and communicate their full business / product value consistently.


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