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Great tips about mentioning a previous post Nikki. Many might be tempted to just choose a random post, but in reality, you might have to dig a bit to find a relevant post...but it's probably worth it.

In terms of personalizing emails, I like to make the name (obviously), the intro and the conclusion personal. Usually, when you're providing the information about whatever it is you're pitching, it's okay to use a template for that. Pretty much, personalize wherever possible, and use a template for the rest.

Nice post, David! I 100% agree with you on taking the time to tailor your blogger outreach versus using a templated, non-personalized pitch to reach many bloggers at once (same rule applies to mainstream media). It always comes back to quality versus quantity. It's worth spending the time to write quality, targeted pitches that are relevant to the blogger's content and readers. If the blogger clearly sees that you took the time to individually reach out to him/her, the likelihood of getting a response increases.

It also helps to reference a recent post the blogger wrote and explain how that relates to what you're sharing. If you say something like "You talked about X in a recent post, which is why I thought you would be interested in (fill in the blank)", the blogger knows that (1) you're actually reading the blog and (2) you're proving what you have to say is relevant to the blog's content.

Thanks Maria, glad you agree (=

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