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We've been tracking jargon in PR since 1999 and releases are still full of seamless, end-to-end solutions provided by world class companies that are incredibly excited about their new hire. You mention weasel words. There is a great book by the same name from Philip Howard of The London Times (probably out of print but a good read).

On jargon, here are links to a couple of blogs we posted on the topic.


http://www.gablepr.com/blog/2009/11/05/pr-releases-packed-with-leaders-providing-solutions/

http://www.gablepr.com/blog/2009/07/06/companies-and-pr-firms-thrilled-and-excited-with-just-about-everything/

http://www.gablepr.com/blog/2009/06/23/a-nation-of-leading-providers-and-solutions-pr-releases-full-of-it/

Brilliantly put. When teaching writing I always refer to these kind of words as "weasel words". They're fluff that are ultimately meaningless. It's amazing how many corporatations still insist on taking this approach, often because that's what their competitors are doing.

Clear concise copy wins everytime.

good luck with your release, Carolyn. I'm sure you'll do just fine.

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