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Marketing is giving the best to consumers or customers. A joyous season to everyone ;)

@Stan - indeed, most businesses see only the promotional aspects of marketing and neglect to consider the most influential aspects of it. Plus there's that issue that everyone knows how to do marketing, right? Right ;)

@Alfonso - I'm reminded of the definition of brandng. Its purpose being to generate loyalty and credibility for repeatable purchases, over time.

Profitable Customer Satisfaction

I'm really against complicated definitions and I find that this one applies to almost everything (even to non-profits when you correctly configure the profit concept)

Thank you Valeria for this always interesting blog.
Best wishes.

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