Plus, the more things change, the more they stay the same. Marketers have gone through quite the roller coaster in the last couple of years. Many of them not surviving their tenure in troubled industries and businesses.
In this slide show I prepared with the colors and images of Christmas, I wanted to look back at some of the threads and learning that characterized the year:
- content marketing is the beginning of the journey
- social media is no silver bullet. You still need to do the work every day
- decide one thing you want to accomplish and focus on it
- control is over how you prepare for and respond to events
- value/values alignment matters
- the product (or service) is marketing
- customer focus is key
- employees are brand ambassadors who build bridges between the business and its customers
- consider the cost of not doing
- with execution you need to measure and show performance
- it's not only how much - it's why, what, who, when and how
Everyone seems to know marketing these days. Yet, if I ask 100 people what the purpose of marketing is, I'm pretty sure I'll get 100 different answers. Would you like to try?
What is the purpose of marketing? Weigh in!
Merry Christmas to you and your loved ones.
[image of babas, Bensone ciambella, and more. Store in via Emilia, Modena]
© 2006-2009 Valeria Maltoni. All rights reserved.