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This is an excellent book. I hope more and more companies will recognize in 2010 that social media is not a "nice to have" but a "must have" component of anything they do. I would also encourage more marketers to get familiar with rich search tools like TipTop http://FeelTipTop.com that can be used to mine the most interesting knowledge from within social media effortlessly.

It was a great read with all the insightful inputs from some really thoughtful people.
I liked the flow of the information from being methodical, to getting stuff into detailed points, to making it simpler to understand by using a story.
Thanks a lot to all of you and it would be an awesome year to execute social media.

Bingo. Companies have a very hard time being. Even as individuals, we're used to the "to do" list, not the "to be". It's a circular conversation. Companies hire junior people - and it's the people in the middle who make stuff happen anyway - to engage with social, then they pay no attention to their insights.

I was writing my post for tomorrow when your comment came in. Without giving it away, I can tell you that there are folks already on the future generation of demand. (note word order)

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