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Awesome stuff... I wonder, though, how effective Dell is at measuring such soft metrics as "brand perception over time."

A very smart post. I agree that you can only go so far down the road when it comes to spending more and more time online. It's not the way to get results. It's never been about how much time you spend...it's about results.

I also agree that the line between "social media" and "media" and "real life" will continue to blur until it's completely integrated.

No business owner seeks to determine the monetary value of attending a social function. No one seeks to monetize a handshake, but we want to know the value of leaving comments on blogs, and we want to know the direct impact to our bottom line for every blog post we write. It's simply a matter of education. It's just gonna take a bit of time before people realize what we're doing online is what we've always been doing. Talking to each other. That's all this is.

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