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@Stefano - truth is also in the eyes or opinions of the beholder. It's very important to develop a narrative that is anchored on solid values and reflects what the company is about. Social media helps employees get the story out.

@Andrew - thank you for stopping by.

Great article as always! Really sad when you take your brand for granted without even knowing it. Speak out and make yourself known. It is better.

I really like how social media helps companies not to take their brands for granted. Truth comes out easier on social media, so companies are less able to fake being unique and not having a differentiating point (or positioning) that could make the difference. Social media could probably be the solution, perceiving, favouring and embracing truth.

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