Conversation Agent - Valeria Maltoni - The Only Workable Revenue Model for the Web Is Trust

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Chris ~ Yes ~ too many roads to police ~ could happen on the information highway also?

But I do agree, that with the available information many more people are aware of the threats to their equity called Trust; and therefore keeping the bandits at bay is a technology game rather then a bandit game?

@J. Paul - quality is not a universal concept, though. Like beauty, it's in the eye of the beholder, isn't it? And so we know that common sense is not that common, that everyone hates spammers but there are plenty to go around, etc. Up to us to choose to reward what we consider worthy - the data may favor that approach in the long run.

@Jose - thank you for stopping by and best to you for your new business. Any new venture is filled with excitement... and uncertainty. We can control what we do, and that is already a very good start.

@CASUDI - Caroline, we used to leave our doors open, too at home. We can't do that anymore. It's a pity that would be the case and I'm not sure there is much we can do about it but stay vigilant and not tolerate that kind of behavior. Like Chris, I do get my fair share of spam, which I promptly tag as such.

I've already failed once on metaphor with this post, so I'm going to be careful attaching the evolution of media to that of the Roman Empire. ;-)

But let's talk about comments for a moment. On my sites, at least, I don't pretend comments are *completely* open. If I did -- and then removed something for whatever reason -- it would be a violation of trust.

While I can't guarantee my site comments are monitored 24/7, I'm fairly attentive. None of my properties are the sort of anything-goes forums you'd expect from a smoldering political blog. I'll delete or not approve anything which smells of link spam, hate speech, or something which might be actionable. I think my readers expect this, so it's a trust-building exercise.

You're right: The same roads built by the Romans brought barbarians to the gate. But Rome wasn't lost to paving stones, it was lost to the inability and lack of resolve to police them. We'll be fighting online bandits forever. But there are tools for this battle, if we'll take time to use them.

I don't publicly discuss my own site security, but I'm happy to share ideas with publishers looking for help. Hit or one of the social media connectors in the byline of this post.

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