Conversation Agent - Valeria Maltoni - Your Service is Content

« Don't Try to Be All Things to All Customers | Main | Meet Bruce Christensen, the Virtual Gift Giving Enabler »


@Steve - "if you make it worth their time" is key. Great content about the customer is a good primer. Better interest in listening and engaging is what creates the conditions to stay and come back for more.

@Rachel - I'm reminded of the folks who make chocolate fudge in the window. Or those who roast chestnuts by the road. We love watching how the stuff we use is made, what makes it work.

Great post, Valeria! From a web video production perspective, your ideas on content creation are spot on. Giving that inside view of how a company works definitely helps to familiarize customers with brands and also is a wonderful opportunity to encourage engagement.

Valeria - this is where the true power of digital tools come to life. As you pointed out, we CAN create great digital experiences that will lead to a better customer experience. It's a complete reversal of the thinking that we need to capture the hearts and minds of our customers 30 seconds at a time. These days, people are willing to spend a lot of time with you, if you make it worth their while. And the key to that is great content.

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on the impact of technology on business, culture, and human behavior.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.