Conversation Agent - Valeria Maltoni - Your Service is Content

« Don't Try to Be All Things to All Customers | Main | Meet Bruce Christensen, the Virtual Gift Giving Enabler »


@Diane - notes and a mind map, I'm impressed by your ability to take ideas and think through them.

@Ed - you still retain responsibility for making that happen (the service and product). It's not an all or nothing. Life is in the middle, and so often is work.

@Rennell - thanks for stopping by.

@Carolyn Ann - the example was probably not the best to illustrate the concept. I was coming at it from the conversations about gifts and packages, and not thinking about shifts and conditions. Interestingly, I worked the evening shift at ice cream shoppes throughout high school - long hours standing, no breaks, and we had to clean up when not busy with customers and at the end of the store hours. While things were not quite anywhere near what's described there, I'm familiar with the concept of cheap labor.

@Akash - the parallel in your example holds up, very interesting.

@Bruce - I especially liked what I read about FedEx story.

@Elizabeth - glad you can put the information to good use in your company.

Great post. I appreciate the few suggestions you included because they get my mind going as to how my company can better use our services as content marketing. Thanks!

Great stuff!
I am working on building some virtual tours on our company blog today!

Complex projects like and the two shipping companies mentioned, require more patience and customer feedback to build a successful business model.
These examples do show however, that the rewards of blazing a new trail can be worth the extra effort.

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.