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@Diane - notes and a mind map, I'm impressed by your ability to take ideas and think through them.

@Ed - you still retain responsibility for making that happen (the service and product). It's not an all or nothing. Life is in the middle, and so often is work.

@Rennell - thanks for stopping by.

@Carolyn Ann - the example was probably not the best to illustrate the concept. I was coming at it from the conversations about gifts and packages, and not thinking about shifts and conditions. Interestingly, I worked the evening shift at ice cream shoppes throughout high school - long hours standing, no breaks, and we had to clean up when not busy with customers and at the end of the store hours. While things were not quite anywhere near what's described there, I'm familiar with the concept of cheap labor.

@Akash - the parallel in your example holds up, very interesting.

@Bruce - I especially liked what I read about FedEx story.

@Elizabeth - glad you can put the information to good use in your company.

Great post. I appreciate the few suggestions you included because they get my mind going as to how my company can better use our services as content marketing. Thanks!

Great stuff!
I am working on building some virtual tours on our company blog today!

Complex projects like Amazon.com and the two shipping companies mentioned, require more patience and customer feedback to build a successful business model.
These examples do show however, that the rewards of blazing a new trail can be worth the extra effort.

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