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Nate, how do you really feel?? ;-) Teasing. Yes, companies and PR pros have forgotten that it’s just not about the media. And with the media dwindling, now is the time for a new mindset.

Ed, thank you! I am all for a tweetmeme, blogmeme, memememe... Let’s just get the word out there and soon!

Davina, thank you! Indeed sharing is important...I guess I shouldn’t have assumed that people would assume that I meant these would be “public” things! ;-) Have you seen John Bell’s (Ogilvy) 13 Skills for PR practitioners? (http://bit.ly/92k6OJ) it’s very integrated with digital!

Nate, Ed ITA: PR is much more than media relations and publicity.

Beth, Nice guest post. You make a good argument for social public relations. Good content, stories, ideas are important, but won't matter if they aren't shared. Use the tools to listen, to contribute and to really interact with key publics. A lot of your suggestions–SEO, videos, links, content for all audiences–are part of thinking digitally and making connections.

Businesses are part of the community, locally and online. PR–and its strategic Plan–builds relationships, connects the company with people and the social public.

Great post, Beth. Thanks for a good job of putting social media activity within the proper context of strategic public relations. And I'll add to the cheers for the statement, "...public relations does not equate solely to media relations." Perhaps we should start a Tweetmeme around that theme.

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