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Comments

Christa Avampato

Hi Valeria,
I love this piece. Thank you for all of these incredible links. I subscribed to a number of them and am going to delve deeper into All About the Story for more freelance opportunities.

Mathew Ingram

Thanks for the mention, Valeria -- I'm honoured to be included in that list.

Mathew

Valeria Maltoni

@Christa - glad you found the information useful. Crossing fingers on you finding opportunities, that would be great.

@Matthew - good ideas and content get my attention and you have plenty of both. Thank you for stopping by.

Heather Rast

I believe new thinking on journalism will emerge from some surprising areas, as well as some unsurprising ones.

I recently interviewed a small "mistress" agency owner (their term for serving in specific project roles for companies with relationships dominated by other, larger agencies) who excels at consumer research for the purposes of driving brand positioning. Interestingly, her career began as a broadcast journalist in a respectable metro area. She's just been named Vice Chair to the mighty University of Iowa School of Journalism and Mass Communication Professional Advisory Board.

She aspires to shape the curriculum of future graduates by introducing broad business concepts (among others) to help better prepare new journalists for the news arena of tomorrow. I think this is an exciting time to be a communicator and anxiously await the transformation of the old guard to the new.

Albert Maruggi

Here's a concept I penned a while back called the http://www.providentpartners.net/newsroompr "embedded corporate journalist". It's based on the idea that social media rewards candor and corporations need to be a media outlet themselves. If they do, they will create better relationships with their publics aka Brian Solis concept.

Also any conversation about new thinking on journalism must include Chris O'brien, columnist from the San Jose Mercury News and leader of the project http://www.providentpartners.net/blog/index.php/2008/12/19/five-ways-pr-will-adapt-to-the-next-generation-newsroom/ Next Generation Newsroom. They devised a newsroom from a blank slate.

How are you Valeria? Happy New Year.

Ryan Waggoner

I've really enjoyed reading Journalism 2.0

http://www.journalism20.com/blog/

Their recent article on using Google Wave to engage a journalism audience was interesting.

Valeria Maltoni

@Heather - In the last several years, I have actually met three former broadcast journalists who help companies with their communications needs. I do like the fact that your "mistress" agency owner is looking to help shape the future of journalism by introducing business concepts.

@Albert - now that you say that, I remember the post! And I was remiss in not including Next Generation Newsroom. I got carried away by my new discoveries. Thank you for adding both to our reading list. Happy New Year to you.

@Ryan - a new site for me to explore - how exciting. Thank you so much for adding it.

Giuseppe Rizzo

Do you know the Net1News project? A new way of organization! Follow the project on www.net1news.org

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