« 5 Sources of Thinking on New Journalism | Main | Be a Blogger, Not a Thief: Link Where Linkage is Due »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c03bb53ef0120a7b47c79970b

Listed below are links to weblogs that reference Become a Marketing Superhero in 2010 - Part 3 - Power to the People!:

Comments

I thought this was a great webinar. However, as a SM neophyte, I would love to view the U-tube how to videos on Twitter, Facebook, etc. that Leigh mentioned on the last slide. (Ten things to do in 2010) Does anyone have a copy of that slide, or the name to search under on U-Tube?

It's so rare that we put our customers in the equation as equal partners--and I love this approach for doing so.

The key for maximizing Super Powers, of course, is finding that intersection between your Super Power, and that of your customer. Our customers choose our companies because we somehow enhance or improve some aspects of themselves--our products or services somehow make it easier for them to maximize their own Super Power.

And isn't that what any true Super Hero does, after all? Make those they help realize they had the power all along?

This is an excellent exercise, and one that should help us define our offerings based on benefits in a way that speaks to our customers. Thanks, Leigh!

The comments to this entry are closed.

Subscribe

Enter your email address:

Delivered by FeedBurner

Advisory Boards


As seen on

Social

Marketing that makes business sense


Conversations


Book Reviews


Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.