Conversation Agent - Valeria Maltoni - Become a Marketing Superhero in 2010 - Part 3 - Power to the People!

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I thought this was a great webinar. However, as a SM neophyte, I would love to view the U-tube how to videos on Twitter, Facebook, etc. that Leigh mentioned on the last slide. (Ten things to do in 2010) Does anyone have a copy of that slide, or the name to search under on U-Tube?

It's so rare that we put our customers in the equation as equal partners--and I love this approach for doing so.

The key for maximizing Super Powers, of course, is finding that intersection between your Super Power, and that of your customer. Our customers choose our companies because we somehow enhance or improve some aspects of themselves--our products or services somehow make it easier for them to maximize their own Super Power.

And isn't that what any true Super Hero does, after all? Make those they help realize they had the power all along?

This is an excellent exercise, and one that should help us define our offerings based on benefits in a way that speaks to our customers. Thanks, Leigh!

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  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


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