« 5 Sources of Thinking on New Journalism | Main | Be a Blogger, Not a Thief: Link Where Linkage is Due »


Thanks, Ann! Like I said before, I credit Kathy Sierra for challenging me to ask that question. She also encourages people to ask "If your customer was living out a movie, what movie would it be"... which I love. She's also got great thoughts on innovation and zero ego. Love her!

I am also looking forward to doing this Webinar with you and Citrix on the 20th. Here's the link for anyone interested. I believe it's free!


I love the concept of a company having Super Powers, Leigh. But I especially love the logical next step in that idea... What Super Power do we give our customers? That's a great, empowering way to frame the whole relationship.

(Can't wait for your webinar on this topic, BTW!)

The comments to this entry are closed.


Search Content

As seen on


Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.