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Thanks, Ann! Like I said before, I credit Kathy Sierra for challenging me to ask that question. She also encourages people to ask "If your customer was living out a movie, what movie would it be"... which I love. She's also got great thoughts on innovation and zero ego. Love her!

I am also looking forward to doing this Webinar with you and Citrix on the 20th. Here's the link for anyone interested. I believe it's free!


I love the concept of a company having Super Powers, Leigh. But I especially love the logical next step in that idea... What Super Power do we give our customers? That's a great, empowering way to frame the whole relationship.

(Can't wait for your webinar on this topic, BTW!)

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