Conversation Agent - Valeria Maltoni - High-octane Conan O'Brien Works

« Are Conversationalists Connectors? | Main | Mobile News »


Sometimes it's easier to start something new rather than create a newish permutation of something already established. It was always going to be a tricky move but I don't think NBC's approach would have worked. Conan was right to take a stand.

Where NBC go from here is another matter. If they've built a strong relationship with their viewers they should be talking to them and listening, and be prepared to innovate. Sometimes you have to give your audience what they are least expecting.

Interesting to see what happens to all parties involved.


How can we think of the challenge differently? Is my suggested question vis-a-vis taking a hard look at your organization and what will propel it to growth. Fitting people into a system that has not worked is not going to solve a thing :) Wanted to get that out.

Good thoughts on social media. Although the issue is not one of being yourself vs. not being yourself at the moment. Will share further thoughts in a future post.


As always, we tend to find that the more people try to be something other than themselves, they are more likely to disparage their brand (if we want to call it that).

Maybe the question for leaders to ask isn't "how can I round the corners to fit this square peg in a round hole" as much as it might be "where do I have a square hole."

While not everyone might see it, this is extremely useful information for people who are engaging others in social media. Skip the modeling behaviors and be yourself, with the only reservation being that you are also representing the organization.


The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.