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The HOW is important (to implement and follow-up the WHAT), but without a reason to answer WHY, the HOW is moot.

Social media can act as word-of-mouth advertising, often regarded as the most-effective form of marketing. You'd be surprised how brand advocates/fans are spreading the word via social platforms. Just look at the brand gifts that are sweeping Facebook. And friends of friends are more likely to try products/services if others in their social circles have also done so. One of the hang ups with social marketing, however, is the inability to measure its success/ROI.

Not just artists, individuals, and other creators, but companies need this same connection. To grow, to reach economic sustainment, etc, they need to connect with their true fans. The users of their products or services.

Good write up. Got me thinking today.

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