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Great post. I think a lot of people/businesses are just viewing mobile and mobile apps as just something they "should" be doing, instead of really understanding the reasons and potential behind it. Its a disappointingly common-place theme in social media. Mobile is an important part of a comprehensive social presence to integrate your brand with consumer convenience.

@Skip - it depends on what else is going on with projects and schedules. I found that partial, continuous attention doesn't work for me. I prefer to tun in early, check things out, then get off line to my first life and check back again later. You?

@Ivan - indeed, any one medium requires different formatting, tone, style, and thought process. I like to think about context first, designing the experience for how the person utilizes the medium.

@Richard A. - we're at the infancy of local efforts. I expect to see much more in that arena. Why? They're more personal and, as you point out, original experiences. Sharing is built in the fabric of the community. It's just been dormant for a little while. Utility and experience sell value.

@Christopher - thank you for the information. Love the sense of humor, too. Thank you for reading.

@Peter - glad to help make the connection here. Thank you for stopping by.

@Peter Tell Scott Suhy that you learned about through me. He's a good guy! Thanks!

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