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Valeria - Your points about accuracy are essential. The privilege of open communications carries with it a critical responsibility to vet, to analyze, to think first -- otherwise, social media becomes gossip and truth gets trampled in the crazy stampede for attention.

Valeria, Great post. Timely, to the point and very well put. Being first is a short lived glory, sometimes a dubious distinction and carries a higher risk than being next and best. Next and best is in a whole different category than next best. Thanks. Kate

Valeria, your points about what brands need to do are spot on. When it comes to point 1: make your news portal or home page really easy to navigate at a glance - I think web designers and web masters for many brands need to get in gear here. I think that there is too often an emphasis on flash and glitter and not on the utility and power of what the website can be.

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