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Love this consultancy speak. I definitely want to be a consultant once I retire. Thanks for the post!

Thanks. Great time spend to reading and write this comment. http://www.Webxiom.com opinion is to target messages to the interested audience and create successful Social Media Visitor Optimization that trust the Social Media Brand. It is bad to see how Business uses the social media this days to throw links and human energy to build useless targeted messages. For example: http://blog.webxiom.com gets about 50 useless messages a day that we delete all the time, because they are not connected to our audience.

Thanks again to http://www.conversationagent.com/ and Happy New Year to everyone.

Kelly: I agree, and consider "being real" as a critical part of Identity. You can't fake a fingerprint, and you can't fake Identity either, at least not over the long haul. As I said, social media doesn't tolerate smoke and mirrors.

Your points on real-time are well-taken, and are an excellent addition to the idea of Leverage, of keeping your brand healthy.

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