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Great addition to this topic by Rich.

Being a newcomer to the marketing field, I'm glad to see that I came on board just in time to see the right strategies being implemented. In the end, businesses need to learn that their whole company is part of the marketing team when listening and delivering to their customers.

Even hen they don't know what they want :) I believe you're talking about anticipating. Good extension to this conversation.

Valeria,

All very true. It also seems to me that the best companies adopt this smart thinking will come to find out that you never give the customer what they ask for. You give them exactly what they want, with them never realizing they ought to have asked for it.

All my best,
Rich

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