Conversation Agent - Valeria Maltoni - Putting the Public Back in PR Measurement

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Thank you for your frequent comments and additional thoughts. I'm often tempted to just write quick snappy posts that will create controversy just to see if I can get a conversation going here. My posts read too much like work :)

Keep up your good work! Your students and clients are lucky.


Excellent post and well timed for me personally as I'll be discussing measurement and publics in class next week.

I already gave them a preview, mentioning how one state senate race won the public relations war, but lost the votes because the wrong public was exposed to the content and the message.

You've provided some additional food for thought as I like Don Bartholomew's thoughts on the subject, provided people put the variables in the right place. With our own measurement system proven effective; and the best presentation belonging to Olivier Blanchard (in terms of social media), I really look forward to your upcoming post that follows this one, easily the best read today.


Not sure I like the photo you chose for this post, but the content is more important, and the information you provide is very helpful.

PR at Sunrise Blog -

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