« Doritos, Your Ad Sucks Compared to this One | Main | Understanding Recommendations »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c03bb53ef0120a8bc6760970b

Listed below are links to weblogs that reference Putting the Public Back in PR Measurement:

Comments

@Danny - it's work to establish a baseline and hold yourself to it. It's worth it though. Otherwise you keep having the same discussions around "so what?" and it's much more difficult to justify pulling resources to build programs out.

@Randi - thank you the the links, very helpful. The parentheses gets URLs messed up. I've been a long time PRSA member and each year contribute to the research fund.

And the links didn't format - sorry.
Try http://www.prsa.org/Intelligence/BusinessCase for the PRSA measurement and public relations value tools and http://www.instituteforpr.org for the Institute's white papers & discussions.

Best
-Randi

Great post, Valeria!
Just as an FYI (if you want to add this into your resources bit) - last year, PRSA put together a number of Web pages with links to measurement resources as part of the Business Case for Public Relations (http://www.prsa.org/Intelligence/BusinessCase/). There's a listing of Case Studies that show how campaigns can bring about measurable public relations outcomes, as well as measurement resource campaigns duscussing AVEs & multipliers, measuring the effectiveness of your online messaging, as well as measurement examples set up by industry & practice area. Articles & case studies are from the Institute for Public Relations (http://www.instituteforpr.org), PRSA's publications and Silver Anvil award winners.

Hope the pages are useful to you and your readers!

-Randi

The comments to this entry are closed.

Subscribe

Enter your email address:

Delivered by FeedBurner

Advisory Boards


As seen on

Social

Marketing that makes business sense


Conversations


Book Reviews


Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.