« Marketing as Profit Center | Main | Book Review: The New, New Rules of Marketing and PR »


Again, a great post!

AFAIK, the concept of Urgent vs. Important was first propounded by Dr. Covey in 7 Habits of Highly Effective People. It has been a guiding principle for me since.

The comments to this entry are closed.


Search Content

As seen on


Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.