What and Why?

Wednesdays I usually run conversations with idea people, folks from the agency side of business, or members of the community from the About You page.

I've invited individuals for each of these categories to teach us about themselves, and while we wait for the results of that conversation I can publish, I thought a great use of this space would be to understand better your what and why.

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What kinds of marketing problems are you grappling with? What are you worried about? What do you need to be successful?

Why?

This conversation will give us the opportunity to follow up with posts that address those issues. A free opportunity to connect with ideas and people. Weigh in!

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UPDATE: so maybe you're not grappling with problems. Maybe your biggest question is: how do I get attention? What can I do to get 200 comments on a post? How do I set up a link-baiting situation to draw traffic? Does that look more like it?

I'm flexible, we can have a discussion and follow up with posts about that, too.

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Related posts:

The Answer to How is Yes

How do You go from Start to Success?

Comments

[Dan Naden]

--What are the kinds of marketing problems you're grappling with now?
How to run a successful customer reference program that engages both sales and marketing? I want the program to seem like something that will help bring in more business -- not 'extra, above and beyond' work for already busy professionals.

--What are you worried about?
I am concerned about effectively managing my time. Focusing on the important sometimes gets shoved aside for the 'urgent'.

Cheers.

Dan

[Melody]

How do you get 200 comments on a post? Is that possible? I jump for joy at about 20 comments on a blog post. Perhaps my sights are too low.

[Anol]

What are the kinds of marketing problems you're grappling with now?

The usual suspects, but still relevant -
1. Measuring the effectiveness of social media.
2. Gap between traditional lead nurturing and social media.
3. Deciding the threshold point of marketing-to-sales handover.
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What are you worried about?

Most of the marketers 'discovered' social media by now. Problem is, most of them treating it as another 'channel' without getting engaged or being part of the communication, they are looking at it as a demand generation tool. A huge backlash is evident in near future.

[Valeria Maltoni]

@Dan - that is an excellent question on the successful customer reference program. Thank you also for the time management topic. We do tend to put out fires at the expense of what would be more valuable. Taking notes for future posts.

@Melody - I will provide references and commentary on how some folks do it. My comment count usually doesn't even reach 20. That's because people usually use my stuff and share it right away :)

@Anol - lead generation and nurturing to qualify leads is something many marketers are focusing on right now. Well broken down in stages or pieces of the puzzle. And well said on the crowding issue. Thank you. Great topic for a follow up post.

[Seth Hatmaker]

What I am wrestling with is the difference between a good narrative in a message versus just naming the brand - a lot. Any ideas from such a smart lady.

As far as my political activities, John For Governor is doing great!

God bless & best wishes.

[Valeria Maltoni]

Seems to me you're losing that battle. This is the second comment you make with the same promo.

Should charge for advertising in comments ;)