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What are the kinds of marketing problems you're grappling with now?

The usual suspects, but still relevant -
1. Measuring the effectiveness of social media.
2. Gap between traditional lead nurturing and social media.
3. Deciding the threshold point of marketing-to-sales handover.

What are you worried about?

Most of the marketers 'discovered' social media by now. Problem is, most of them treating it as another 'channel' without getting engaged or being part of the communication, they are looking at it as a demand generation tool. A huge backlash is evident in near future.

How do you get 200 comments on a post? Is that possible? I jump for joy at about 20 comments on a blog post. Perhaps my sights are too low.

--What are the kinds of marketing problems you're grappling with now?
How to run a successful customer reference program that engages both sales and marketing? I want the program to seem like something that will help bring in more business -- not 'extra, above and beyond' work for already busy professionals.

--What are you worried about?
I am concerned about effectively managing my time. Focusing on the important sometimes gets shoved aside for the 'urgent'.



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