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Enjoyed the post. Social marketing needs planning just as any other marketing communications program. Those that take the time to really understand their business and how their customers connect to the brand and product will be able to determine the best course of action. Those that try hit and miss...will do just that.

Interesting piece, Valeria, and it'll be fun to watch which brands do indeed become ones to stand out over the next few years.

With regards the social behaviours, you could say that many are just as true away from the social space - businesses need to buck up their ideas offline as well if they haven't already. Some multi-throwing works, but not in the long run.

Good points, I find that a lot of people that I do work for have all the social media platforms under the sun and they are targeting people who will never buy their products. Not only is this time consuming but utterly pointless advertising something to people who will never purchase!

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