Conversation Agent - Valeria Maltoni - Executing a Content Strategy for Buyers Research/Evaluation Phase

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@Mike - thank you, glad to be helpful. I'll be interested to learn how you've implemented/integrated some of these ideas in your programs.

@Rich - you know what they say, talk to the objection, make it go away. That's what Mack and Chris did. Had I been Chris, I would have offered the intern something in return. What about doing a sponsored internship to pay a little more? In exchange for working to execute on a program, for example. You could make it a competition to apply for on the basis of great writing skills, for example. Why not get creative/social?

@Firoze - interesting, yes, it becomes very personal. Good thinking! Thank you for offering that idea.

A new field, which is even more interesting to me than the "Check-in", is "My Plans". The signal is "Where will I be this month". And the example everyone is talking about is Plancast.


Solid advice as always. Companies have to do more than listen to what is being said about them and burp out messages. They to anticipate needs of their consumers and deliver options.

Despite some push back, Mack and Chris were smart to offer it up. It provides a solid contrast to where they are in the market. Some people might have assumed they were more or less than their stated fees. And now, all that seems to be cleared up.

Why Chris was looking for an unpaid intern though (unless I misread that), I'll never know.


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Conversation Agent

  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


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