Conversation Agent - Valeria Maltoni - How to do PR in New Media

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A big issue for PR people is that there is such a wide variation in the objectives and objectivity of blog owners. Compounding this is that not all bloggers have efficient contact mechanisms; sometimes you have something important for a blogger but no way to get it to him/her. Ultimately I believe that there will be more obvious stratification among blogs, where either a paywall and/or consistent set of approaches to being a publisher and editor will help all.

@Rich - excellent point, we should never use ourselves as norm :) Thank you.

@Gavin - good! We need to start thinking a little bit more about our actions, and not constantly react to what others do.

@Kim - context is vital, I thought about it a lot this week, while at SxSWi, as you can probably tell.

@Davina - there is enough pain and nonsense in the world without adding more to the heap. We all understand that, yet... how is it that most news releases still read like a machine wrote them?

Valeria, First that is one of my ALL TIME favorite Calvin and Hobbes cartoons! Love. Second I am glad you still lead with having something worth talking/writing about before pitching.

It is important to consider not just the content, but how it is consumed and by whom, as well as how can it shared, expanded upon. Kim is right about finding the specific communities in which to engage, and it's important as you say to make it about the user, not the product/brand.

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